The platform is the medium

Interesting “Mediator” column from the New York Times this morning about news media outlets seeking the right to collectively bargain with digital platforms, namely Google and Facebook. While newspapers had print distribution networks and television stations and networks have had the air waves, the drastic shift in news consumption to digital is also shifting ad revenue to digital. Kudos to Facebook and Google for being ahead of the game, but hopefully Congress and the parties involved realize how much they need each other to remain successful. Here’s the column:

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